Your answer is all the more important because it affects the entire client relationship lifecycle, from early prospecting and engagement to subsequent involvement in the client experience with your products and services.
Customer Relationship Management (CRM) and Customer Experience Management (CEM) are two complementary and inseparable concepts used in managing the client value lifecycle.
CRM provides a focused approach to controlling costs and improving productivity, established through the company's point of view. The goal is to improve client relationship management processes, including marketing, sales, and service.
Today, the digital revolution and its impact on behavior have made it necessary to rethink the client relationship from the client's perspective with a two-pronged objective: service quality and client satisfaction.
In addition, the innovation inherent to new practices and new technologies makes any medium- and long-term planning and forecasting difficult.Our client information management specialists can help you put agile, "learning" systems into place. The idea is to gradually direct and support the transformation of your business model.
This is accomplished using an innovative method of integrating CRM software to limit the "tunnel effect" associated with such projects and to reinforce the purpose of the equipment. We use mature vertical solutions for this.
The goal of your relationship with the client is to make your client a partner for life! In business, the complexity lies in sharing these objectives in terms of management, organization, and personal impact. We can help you adopt the right attitude to attract clients, win them over, and keep them coming back using a comprehensive and integrated CRM vision incorporating business, the organization, and IT.
The cornerstone of your strategy! Your client data needs a secure information management platform consistent with the back office.
Think practices and usability! Your client scenario must have a front office using agile processes through multiple physical and digital channels.
Real time, agility, and high extensibility are central to this middle office dimension.
An absolute must! Reinvent how your entities operate to build a close, lasting relationship between your various business areas.
With our expertise and our responsiveness, we can help you differentiate, particularly in your short-cycle projects.
Two cross-cutting services focused on specific best practices :