In this environment, you must take control of your relationship with your clients and prospects. Don't just get to know them... You need to create a proactive relationship with them. Why? So that you can send them a variety of relevant proposals at the right time. This can be accomplished by using all of your data to effectively adapt your client and prospect scenarios.
We use your data optimally by :
Our added value :
Our experts are on the cutting-edge of new techniques for processing and analyzing data, and they are active in all business sectors through their mastery of all data mining tools (certifications in SAS, IBM SPSS, and SAP KXEN, etc.).
align your challenges with the project to be completed by conducting business-level workshops.
gather all the relevant data and make it consistent (create reference data, clean up data, remove duplicates, etc.), regardless of the data sources and formats.
analyze the quality of the usable data and map it based on your issues
build a reliable and sustainable model that can be used in operations (segmentation, score, prediction tool, etc.).
interpret the obtained results and always make operational recommendations
ensure that your teams develop skills quickly and work together on products through our international experience
Data marketing : centralize and effectively use all the relevant information needed to categorize a client/prospect. 360° view, data quality, unstructured data (text mining, web mining), client indicators, Big Data.
Strategic marketing : adapt your strategy according to the profiles of your clients/prospects and maximize the profitability generated over time. Master plans (marketing, data mining), analyses of client scenarios, analyses of client value, business plans.
Operational marketing : optimized and proactive targeting of your clients/prospects in multiple channels. Diagnostic of client assets, analysis of client/prospect behavior, associations (products/campaigns), segmentations, level of opportunity and risk.
Management : have all the indicators to quickly make the right decisions. Client monitoring, multichannel performance management, profitability analyses and calculations.
Tools : be able to automate client knowledge, consult it, and make it last. Implementation and optimization of the use of data mining, reporting, and data visualization tools.
Operational excellence : optimize the supply and use of best practices. Streamlining, innovation, change management, coaching.