By 2020, the amount of digital data worldwide will increase tenfold, compared to 2013 (IDC Study published in 2014). We spend four to six hours a day surfing the web and our mobile phones. In the same year, the planet will have 20 to 50 billion connected objects…the Internet of (every)Thing forges onward! Algorithms are becoming more relevant. Is there an opportunity here? Yes, but only if you know how to exploit this exponential mass of multichannel data that is challenging the status quo. For traditional companies which have not been able to adapt, digital technology and data pose a serious threat to their business models.
Big Data is no longer merely an option, but rather an unavoidable transition. In 2014, 43% of companies launched a project hinging on Big Data, according to IDC. With this in mind, Cross has developed a global strategy integrating business vision, technology, and data science. These are the three pillars of a successful Big Data initiative. "We want to give businesses the means to implement a clear, flexible, and scalable strategy for using their data and deriving measurable results from it along their main value chains" explains Nicolas Cambolin, Big Data Value Management Director at Cross.
With 19 years of experience within high-tech companies, start-ups, and multinational corporations, Nicolas Cambolin offers expertise in creating value from data and digital technology, with an international perspective on the challenges facing companies. His two degrees – a Master in Management (AUDENCIA) and an Executive MBA (EPFL) – give him a technical and business-oriented mindset: "We assist our customers by providing reliable advice to help them build Data+Digital-Driven organizations, define a target architecture, and deploy innovative solutions that are right for them. Also, our ability to create agile Proofs-of-Concept allows us to quickly demonstrate the business value of their data."