New technological practices are reinventing traditional consumer and communication models. Services are now increasingly more interconnected, making content distribution easier and faster. As a result, the Data, Customer Experience, Screens & Content equation has become instrumental to future company performance. Cross can help you in your critical digital transformation projects.
Data, customer Experience, Screens & Contents.
We work with you throughout every step of digital creation critical to your transformation: interface usability design, client scenario design, service design, digital service and brand platform implementation, A/B testing, UX design, and Brand Motion.
Brand content is now central to maximizing the visibility of any marketing strategy. That's why all businesses need to supply their audience with content of all kinds – product information, corporate news, communications campaigns, regional information, and claims – and, above all, measure their results. We work with you in all areas related to brand content: animation strategy, design and definition, writing, webmastering, and production.
It is important to define the rules of engagement and conversation to be applied to your prospect and client communities. But to optimize your strategy, remember to measure their influence and impact on your business (paid media, earned media, and owned media).
Smartphones and tablets have taken over the workplace!
Mobility is no longer just an option. Instead, it really is an extension of the information system, providing a new strategic focus for general management and business leaders. Eventually, all the company's applications will have a mobile extension. Mobility creates new practices that offer new outlooks for your business.
Audit, SMO strategy, monitoring and influence, tagging plan, community management, SMROI/ROA, etc. We help you with all aspects of your media strategies. The idea is to reach your goals in terms of audience, visibility, and acquisition. How is this accomplished? By controlling your investments in real time, based on results.