Data marketing : centralize and effectively use all the relevant information needed to categorize a client/prospect. 360° view, data quality, unstructured data (text mining, web mining), client indicators, Big Data.
Strategic marketing : adapt your strategy according to the profiles of your clients/prospects and maximize the profitability generated over time. Master plans (marketing, data mining), analyses of client scenarios, analyses of client value, business plans.
Operational marketing : optimized and proactive targeting of your clients/prospects in multiple channels. Diagnostic of client assets, analysis of client/prospect behavior, associations (products/campaigns), segmentations, level of opportunity and risk.
Management : have all the indicators to quickly make the right decisions. Client monitoring, multichannel performance management, profitability analyses and calculations.
Tools : be able to automate client knowledge, consult it, and make it last. Implementation and optimization of the use of data mining, reporting, and data visualization tools.
Operational excellence : optimize the supply and use of best practices. Streamlining, innovation, change management, coaching.