Result: additional costs or a real loss of income for your business.
An incorrect customer address means a follow-up letter or customer solicitation that never arrives. Result: The sales and ROI associated with your campaign are reduced.
A lack of knowledge about the legal relationships between two customers may lead to a lawsuit against the subsidiary of a loyal and strategic customer for an outstanding – even minor – payment.
Incomplete or unconsolidated partner information may result in negotiations based on inaccuracies or lead to an agreement with an insolvent supplier.
Data that is not supplied under real purchasing or delivery process conditions can prevent management controls from detecting potential overcharges by suppliers.
By using Data Quality Management (DQM), which provides a set of tools and best practices that can be applied throughout the data lifecycle to ensure quality.
The benefits of a Data Quality Management approach vary according to the focuses identified based on the organization's needs.