Cross has announced the signing of a "Diamond" partnership agreement with the software company Talend, a world leader in Big Data integration software. This is a strategic alliance as part of the new Big Data service launched by Cross in 2015, providing added value for businesses by leveraging their data.
A key player in Switzerland since 1987, CROSS launched a second brand today, tailored to the challenges facing businesses in French-speaking Switzerland: WIDE | SWITZERLAND, the digital agency that is reinventing relationship-based marketing.
With a focus on digitally transforming businesses, Cross is bolstering its services through a Big Data Value Management approach. The goal is to gain a key competitive advantage by enhancing internal and external data, from the relationship with the client/prospect to production systems. To achieve these strategic objectives, Cross has appointed Nicolas Cambolin to head up the development of its Big Data services.
Personalized content, heat maps, analytics, conversion funnel… e-commerce has spawned lots of innovations. With iBeacons, "tags" are placed in a store to track customers. These techniques could soon be applied to traditional commerce.
Cross is continuing to expand, seeking ongoing and sustainable growth in its business area. Cross is continuing to expand, seeking ongoing and sustainable growth in its business area. To encourage this growth and strengthen the teams, Frédérique Richard joined the company on August 11, 2014, as Head of Marketing and Communications. She will be in charge of promoting the company's strategic focus and lending support to internal teams.