THE relationship between social media and the web sites of traditional media
what do existing studies show
what we want to know
If the same applies to the influence of social media on the web traffic of the main European media web-sites.
If it were possible through the research results to measure the influence of social networks on the improved position of media web-sites.
If these same media were using new units of measure other than traditional indicators (visits, unique visitors, media openness, etc.)
- If different trends or patterns could be more or less identified within the study.
We volontarily left out video-based and/or niche social media in order to concentrate on the broader players (Facebook and Twitter) and we limited ourselves to “broadcast” media”.
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