Cross has announced the signing of a "Diamond" partnership agreement with the software company Talend, a world leader in Big Data integration software. This is a strategic alliance as part of the new Big Data service launched by Cross in 2015, providing added value for businesses by leveraging their data.
A key player in Switzerland since 1987, CROSS launched a second brand today, tailored to the challenges facing businesses in French-speaking Switzerland: WIDE | SWITZERLAND, the digital agency that is reinventing relationship-based marketing.
With a focus on digitally transforming businesses, Cross is bolstering its services through a Big Data Value Management approach. The goal is to gain a key competitive advantage by enhancing internal and external data, from the relationship with the client/prospect to production systems. To achieve these strategic objectives, Cross has appointed Nicolas Cambolin to head up the development of its Big Data services.
Personalized content, heat maps, analytics, conversion funnel… e-commerce has spawned lots of innovations. With iBeacons, "tags" are placed in a store to track customers. These techniques could soon be applied to traditional commerce.
New design, optimized navigation, and new content focusing on Cross's three key pillars: Digital Transformation, Performance Management, and Data Governance. A website that meets all the needs of companies in the French-speaking part of Switzerland.